Everyone is talking about healthcare cost control. You hear it from prospects and clients every day, but the Centers for Disease Control and Prevention (CDC) said it best when they stated the country cannot effectively control escalating costs without addressing chronic disease. Preventable, lifestyle-driven chronic diseases are, by far, the most significant factor in skyrocketing costs. In fact, the CDC estimates chronic conditions account for 75% of our nation’s healthcare costs.

Getting a handle on these conditions is more than the future of healthcare cost control. It’s the future of healthcare. And those who recognize this growing industry focus today will inevitably prosper, just as their clients will.

But if health improvement is the next big thing, then choice and competition must be key. And that means employers must retain ultimate control and portability of the underlying health data that makes tracking employee health possible. That’s the role of Healthy Business Group (HBG). A health dividend manager, HBG effectively bridges employers and insurers by capturing and retaining vital employee health data so that employers aren’t beholden to any single carrier.

As an HBG Broker Partner, you’ll have all the tools you need plus an appealing pricing structure to sell health improvement along with the necessary data independence to keep benefiting for the long term. In a word, it’s about control. And in an environment where employers feel costs are distinctly out of control, this is a very welcome message.

In summary, Brokers Partners and Consultants benefit from selling HBG in all the following ways:

• Turnkey access to a health improvement program with best-in-class partners
• Forges new client relationships
• Cements existing client relationships
• Allows you to participate in a program that is backed by advertising resources
• Affordable pricing structure that is appealing to your clients and prospects
• Helps companies become more profitable, more competitive enterprises
• Gives brokers access to the newest, most innovative area in healthcare benefits
• Gives brokers competitive advantage through access to products and services other brokers may not have
• No downside risk to employer or broker

• Tiered pricing
• Discounts for scale considered based on size of partner book of business and level of commitment
• Operating agreement
• Strict confidentiality agreement
• Non-compete agreement with HBG and its management
• Referral fee offered for HBG Partners that help build scale through adding partners