Healthy Business Group Partners with BioIQ to Offer At-Home Health Screening Solution

New York, NY – September 6, 2010 – Healthy Business Group (HBG), the proprietary measures-based, behavior-driven health dividend manager, has agreed to partner with BioIQ, a leading provider of health data management services and corporate wellness solutions, to offer clients an HBG-BioIQ at-home health screening option.

“Absolute data integrity and confidentiality are crucial for us, so a partner of the caliber of BioIQ is vital,” observed HBG founder and CEO Tom Morrissey. “In the data-driven preventive healthcare space, BioIQ has clearly emerged as the premium solution within its niche.”

“HBG and BioIQ are in lock-step right now as employers increasingly turn to controlling the lifestyle-driven chronic conditions costing employers an estimated $1.5 trillion a year,” said Mr. Morrissey. “Ultimately, this is the only sustainable way to control healthcare costs and increase the productivity of the country’s workforce.”

HBG is an innovative health dividend manager that tracks and safeguards employee health data captured using products such as the HBG-BioIQ at-home screening option. HBG then aligns employers with compatible health improvement programs. Through key partnerships with the University of Michigan Health Management Research Center and other leading resources, HBG puts individuals on a long-term footing towards improved health and lower healthcare costs, while securing data ownership so employees can still benefit regardless of changes in underwriter or employer status.

About Healthy Business Group
Healthy Business Group (HBG) is a health dividend manager that creates long-term, sustainable healthcare cost control for employers through measures-based, behavior- driven health improvement programs. Founded in 2009, HBG is a portable, best-of-breed solution that has clients in the publishing, agribusiness, financial-services and healthcare industries. Management of NY-based HBG benefits from deep expertise in underwriting and plan administration. www.HealthyBusinessGroup.net

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